ReputationUs has once again been recognized by Expertise as one of the top public relations firms in Portland, Oregon. While our firm has recently relocated its headquarters to Louisville, Kentucky, several RepUs team members reside and support Portland- and Oregon-based companies. We are proud of such recognition of our work. It’s great for our reputation!…
Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit. In the Global Crisis Survey 2021 conducted by the notable advisory firm PricewaterhouseCoopers, 95 percent of business leaders reported that their crisis management capabilities needed improvement. Instead of…
If the pandemic taught us anything, it’s good hygiene. We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. As cyber-attacks and online scams increased along with COVID-19, proper “Internet hygiene” also became a top concern. Now, as the world moves toward Web3 with employees still…
The online Power Thesaurus lists 314 Words and Phrases for “Stupid Mistake.” Among them: foolish mistake, dumb move, great error, little flaw, mishap, simple error, tiny problem, brain fart, colossal mistake, aberration and absolutely terrible idea. The same antonym list offers 138 Opposites of “Stupid Mistake” — less than half the 314 choices for expressing…
Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Earlier this month, Harper Business released a new book by Harvard Business School professor…
