ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score.
What Is The Reputation Health Score?
The RepUs and Blue Ocean Global Technology “Reputation Health Score™” (RHS) is a quick, easy-to-understand snapshot of your organization’s reputational health. Ranging from 1 to 100, this score helps identify key areas where a company may need to allocate resources to improve or address perceptions and reputation vulnerabilities. Whether it’s customer satisfaction, employee engagement, or online reputation, the RHS highlights where action can make the most impact to enhance and advance a company’s reputation.
RHS Diagnosis
The RHS is a diagnosis of a several factors that represent an organization’s reputation. Often the goal of the RHS is to:
- Solidify and validate perceptions
- Confirm mission and core values are relevant and resonating
- Capture stakeholder insights
- Help business growth
- Align business objectives with reputational findings
- Identify vulnerabilities
- Improve reputational performance
RHS REPUTATION BENCHMARKS
These reputational benchmarks will be explored and scored as a part of the RHS process. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories.
Primary and subcategories benchmarks for organizations to measure RHS include:
Products & Services
- Quality
- Satisfaction
- Customer Loyalty
People
- Executive Leadership
- Board of Directors
- Employee satisfaction
- Employee retention
- Employee recruitment
- Vendors
Processes
- Supply chain
- Quality and Timing of Goods or Services to Customers
Customer
- Customer Satisfaction
- Customer Retention
- Customer Recruitment
Media and Online Reputation
- Social Platforms
- Online Reviews
- Rankings
- Media coverage
Community
- Community engagement
- Advocacy
- Government relations
Competition
RHS MEASURING TOOLS
A RepUs RHS (1-100) leverages a combination of measurement tools to capture data involved in an organization’s reputation. Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organization’s overall reputational health.
KEY INDICATORS TO MEASURE RHS
- Trustworthiness
- Quality of Products/Services
- Ethical Behavior
- Customer Service
- Leadership and Governance
- Innovation
- Social Responsibility
- Employee Engagement
- Public and Media Perception
- Stakeholder Relationships
BOTTOM LINE
The RHS requires a comprehensive approach that combines subjective stakeholder perceptions with objective data, allowing organizations to monitor and improve their reputation effectively. The RHS, if properly implemented, can provide an industry standard—or benchmark year-over-year—by which a company’s reputation can be measured and showcased.
Ready to score? Contact@ReputationUs.com
