No matter how sophisticated your technology may be, it’s not IF a cyber-attack will occur, but WHEN. How your organization responds before, during and after an incident will likely impact public perception and either strengthen or weaken trust with your target audience.
In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence. Complete details about the survey, including an analysis of the findings and a list of key insights are available here.
One of the most telling results of the study is consumers almost equally blame the company (46%) than the hacker (54%) when an attack occurs. After an attack happens, there is plenty of “cyber blame” to go around. The blame and reputational damage usually falls on the shoulders of the company…not the bad actors.
In our experience, we promptly learn that corporations are not fully prepared to address the potential reputational damage a cyber attack has on the organization. That’s why RepUs created its cyber response procedure:
- Reputation Audit to identify vulnerabilities in how company’s respond before, during and after a cyber attack
- Reputation Protection Plan to address, with step-by-step actions, how to address vulnerabilities and safeguard reputations
- Urgent support if/when a cyber attack happens to mitigate against reputational damage
Are you willing to risk your reputation on an all-too-common cyber attack? Let’s protect that reputation today…together. Contact@ReputationUs.com
