Corporate Reputation: PROVE IT With Stats, Not Adjectives
Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. It takes facts—solid statistics, customer testimonies and proof points. Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks…