Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Earlier this month, Harper Business released a new book by Harvard Business School professor…
Folgers may be an iconic American brand with a memorable jingle, but as far as their product goes, many people would not consider the cheap coffee to be the “best part of waking up.” This month, the 172-year old brand publicly recognized its bad reputation with unapologetic pride. Owning up to the image of being…
The topics of “Reputation Management” and “Crisis Mitigation” continue to be one of the most intriguing areas of focus for businesses in 2022. Casey Boggs, president and chief reputation officer at ReputationUs, is scheduled to speak on a myriad of related reputation management topics throughout the country in April 2022. Here are the line-up of…
Spotify has been a respected audio streaming and media services provider since 2006. Recently, the Swedish company entered into the world of podcasts with a bright future to diversify its offerings and enjoy a long, steady growth into multimedia. And then the cruel world of reality set in this year…controversy. Spotify originally went all-in on…
On Friday, January 28, 2022 from 9:30 a.m. – 10:30 am PT Casey Boggs, president and chief reputation officer of ReputationUs will present a FREE webinar for Oregon Nonprofits who are members of the Nonprofit Association of Oregon. WEBINAR DETAILS Title Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2022 and Beyond Register HERE. Overview…
