We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. We can’t help but see the parallels. Whoever reviews, redefines and reconstructs…
ReputationUs has once again been recognized by Expertise as one of the top public relations firms in Portland, Oregon. While our firm has recently relocated its headquarters to Louisville, Kentucky, several RepUs team members reside and support Portland- and Oregon-based companies. We are proud of such recognition of our work. It’s great for our reputation!…
Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit. In the Global Crisis Survey 2021 conducted by the notable advisory firm PricewaterhouseCoopers, 95 percent of business leaders reported that their crisis management capabilities needed improvement. Instead of…
