Finding time to sleep the seven to nine hours a night recommended by The National Sleep Foundation can be difficult with business challenges vying for attention—many requiring more than a quick-fix Zoom call.
Maintaining profit margins, bolstering security, and finding (and retaining) the right staff, are ever-evolving puzzles. On a larger scale, the pandemic and Russia’s invasion of Ukraine have presented the world with significant set-backs.
While you can fix some of the problems, some of the time, there are ways to rest assured you’ve got things handled—even when the unexpected comes your way.
Plan Carefully and Set Priorities
Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite.
| Pervading uncertainty | Fear of failure | Home vs. back to the office |
| Cash flow | Managing risk | Maintaining a nimble competitive edge |
| Logistical delays | Environmental, social and governance (ESG) | Avoiding burnout |
| Securing new talent | Diversity and social pressure |
Reputation Risk First
With so many aspects top-of-mind, prioritization is imperative. But where to start? We suggest looking at the areas that may impact your business’s reputation, first. ReputationUs partners with businesses and nonprofits across the country to help companies manage their reputation by preparing for and mitigating damage from a crisis; training executives; and supporting public relations efforts.
Whether considering the potential of a cybersecurity issue, preparing for an active shooter, or supporting an imminent crisis, advance preparation is the ultimate key to alleviating concern. Identifying, then planning and training for a crisis can help you be agile in making difficult decisions without knowing what the future may hold.
What’s Your Biggest Concern?
In the AlixPartners Disruption Index 2022, the management consulting firm’s third annual study of disruption, the group surveyed 3,000 business executives around the globe. They found that, surprisingly, only three percent of CEOS said COVID-19 was their biggest challenge going into 2022.
Instead, three areas concern CEOS most when it comes to aspects their businesses must confront:
- Disruptive supply chains (69%)
- Shortage of qualified workers (62%)
- Challenges with digital tools and technology (60%)
Ninety-four percent of executives surveyed believe their business models must change within the next three years. (See more findings in the chart below.) In order to make the transition, change—backed by a solid reputation management plan—must begin today.
End Nightmares by Maintaining a Solid Reputation
A Reputational Assessment can help you navigate this change and mitigate against the sleepless nights worrying about tomorrow. RepUs methodically takes a “fresh eye” and unbiased assessment of your reputation both internally (e.g., executives, managers, staff, customers) and externally (e.g., community, partners, media, social influencers).
We’ll make sound recommendations to improve your overall image so you will be in a better position to understand your company’s reputational strengths and vulnerabilities, navigate transition—and get some needed sleep.
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