2021 has become another year of “you can’t make this stuff up” series of relentless crises.
Just when you think it’s time to breathe (with or without masks), more crises lurk around the corner in 2022.
The remainder of 2021 may bring with it the kinds of prolonged crises that adversely affect businesses of all sizes, and 2022 will likely create some “crisis variants”—perhaps stronger than the past 18 months. With evolving rules, regulations and recommendations, layered on top of global economic fallout and a national reckoning on racial and social justice issues, the necessity for continuous REPUTATION PROTECTION and CRISIS MITIGATION & RESPONSE has never been more obvious.
As your business prepares strategically and economically for 2022, ReputationUs encourages your company to earmark time and resources to crisis anticipation, preparation and training. This preparation should include:
- UPDATED CRISIS MITIGATION PLAN. A revised strategic plan designed to safeguard your organization’s operations and reputation throughout the year. This plan anticipates reputational vulnerabilities and reconfigures your organization’s Crisis Response Team, as well as revises policies and procedures to ensure everyone is clear on what to do WHEN (not IF) a crisis hits your organization. RepUs also works with the organization to predict the next crises with scenario statement responses for the first hour, three-hours and 24 hours.
- TRAINING: CRISIS SCENARIOS & SIMULATIONS. Crisis readiness begins by identifying realistic scenarios that may adversely affect your organization in 2022. RepUs will test the Crisis Mitigation Plan and prepare your Crisis Response Team with table-top training or mock crisis simulations (e.g., cyberattacks, active shooters, HR issues, pandemic issues and response, legal complications, natural disasters).
- IMMEDIATE CRISIS PARTNERSHIP. When a crisis happens in 2022, RepUs will be poised to help your organization to address these 2022 crisis variants and mitigate against further reputational and economic damage. RepUs will be readily available throughout the year with immediate, 24/7 strategy and communication support. RepUs partners with you to offer a different professional perspective to address each crisis and guard against “blind spots.”
Until there’s a cure for all crises (and we don’t know of any vaccines in the pipeline for that!), businesses need to be prepared and trained to address what’s lurking around the corner in 2022. Are you ready? Contact@ReputationUs.com
