We ENHANCE the Reputation That Precedes You Before a Crisis DEFINES You.

RepUs is a global public relations, reputation enhancement and crisis mitigation firm.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett

What We Offer

RepUs stands ready to partner with businesses to manage reputations, prepare and mitigate damage from a crisis, train executives and support public relations efforts. RepUs also partners with nonprofits across the country to assess current perceptions, build a plan to enhance their reputations, and support the nonprofit’s long-term public relations efforts.

Reputation Management
Crisis Services
Cyber Security

Message Training
Legal Services
Nonprofit Services

RepUs Partner Clients

What Can We Help You With?

Reputation Management

RepUs simply differentiates brand from reputation as: Brand is what YOU say about your organization. Reputation is what OTHERS say about your organization. Are you listening? Are you managing these perceptions?

Crisis Services

In today’s 24/7 environment, it’s not IF a crisis will occur, but WHEN. Crisis management is 99% preparation; 1% execution. Are you prepared?

Cyber Security

Organizations often overlook the importance of planning before, during and after a cyber incident. Preparation mitigates against further damage.

Message Training

RepUs offers three unique training offerings for executives and staff designed to crystalize messaging: 1) Message Unity Training, 2) Spokesperson Training, 3) Media Training.

Legal Services

Helping attorneys and their clients prevail in the court of public opinion.

Nonprofit Services

Protect the integrity of your nonprofit’s mission by enhancing its image and connecting with the right individuals and donors.

Become a Certified “Reputation Protector” Through the ReputationU online courses.

A good reputation is more valuable than money

Publilius Syrus

ReputationUs Blog

Why Legal Defamation Cases Need a Reputation Expert…Not Just a Lawyer

Lawsuit Strategy, Legal Experts, ReputationBy Casey Boggs February 24, 2026

Defamation cases aren’t just legal battles. They’re really trust battles. And trust is today’s modern economic asset. When a false claim spreads online, the immediate damage is usually obvious: headlines, screenshots, angry comments, brand ridicule, lost opportunities. But in court, the most important question often becomes much harder, How do you prove reputational harm in…

Crisis Communication Readiness for School Leaders

Crisis Management, Reputation ManagementBy Casey Boggs February 11, 2026

*Article originally appeared on the California School Business Officials (CASBO) website. Despite the growing frequency of crises impacting school districts, many are still under-prepared from a communications standpoint. While most districts have emergency response plans, according to the National School Public Relations Association (NSPRA) only 57% of school communication leaders today list crisis communications as a…

Rates vs. Reputation: What Really Drives Credit Union Membership?

Reputation, Reputation Management, Risk ManagementBy Casey Boggs February 11, 2026

When someone decides to join or stay with a credit union, the question often gets framed too narrowly: Is it all about rates? Or is it about the credit union’s reputation? The short answer: rates may open the door, but reputation determines who walks through it and who stays. In an era of instant comparisons,…